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Co-op reappoints Rocket and Rapp Media to handle £54m media account

Rocket and Rapp Media to handle its £54m media planning and buying account....Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing. The businesses in the review included Co-op Travel, Co-op Insurance ...

Direct's digital halo effect

, chief executive of Rapp Media, points out: "Linear measurement happens within channels with little ... to its identification of the real drivers of response. Rapp Media's Mitchell cautions on relying ...

I'm with the b(r)and

Rapp Collins, St Luke's and Starcom MediaVest - to translate the "Total First Pint Refreshment ...

Media's young talent: where are they now?

, WWAV Rapp Collins Media "I received a few calls from people in the industry and recruitment agencies ... of buying at Tri-Direct. About a year later, I moved to be associate director at WWAV Rapp Collins Media ... what got me onto the board of WWAV Rapp Collins was sheer hard slog and an understanding of commercial ...

Carat wins Debt Free Direct account

Aegis-owned Carat was appointed to the account without a pitch and takes over from previous incumbents WWAV Rapp Collins Media. This latest win, which is Carat s 12th of the year, follows the agency s appointment earlier this month to the 125m global media account for toy manufacturer Mattel, which ...

Media Bitch

, planner/buyer at OMD UK, and Simon Whitaker, account manager at WWAV Rapp Collins. The top 10 pairs from ...

Mediacom wins pitch for Great Ormond Street

The WPP-owned agency takes over from direct marketing agencies Arc Worldwide and WWAV Rapp Collins London, which previously handled marketing for the charity. The review follows the appointment of Lesley Miles as Great Ormond Street s first dedicated communications and marketing director in April. She ...

Carat set to retain £25m Royal Mail media

stable-mate, WWAV Rapp Collins. The three other agencies seem resigned to losing out. One agency chief ...

WWAV takes over Unicef's media from PHD

to WWAV Rapp Collins Media without a pitch....WWAV Rapp Collins Media, which takes on the job with immediate effect, was appointed as Unicef UK s direct marketing agency in November 2005 alongside Kitcatt Nohr Alexander Shaw, which handles project work. The agency will now take on the planning and buying for the charity s door drops, inserts, press ...

WWAV wins £5m Premierline Direct account

Commercial insurance company Premierline Direct has appointed WWAV Rapp Collins Media Leeds...The newly launched agency succeeds Premierline s incumbent MediaVest. The Premierline account is the first major account win for WWAV Rapp Collins Media Leeds since the appointment of Jon Ghazi, who joined as media development director from BT in October. The agency s first work for Premierline will break ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.