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Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

Response Specialists; Rapp Media SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities ... -Marketing; Lloyd James Group; Media Response Specialists; TRG Strata; Rapp Media SECTOR KEY: A: Academic; Ag ...

Universal McCann faces loss of £8m Viagra account

25 Nov 2008 | by Arif Durrani

. In anticipation of the move to over-the-counter status, Omnicom s direct marketing agency Rapp had also been ...

Rapp hires Stol as innovation director

06 Nov 2008 | by Jacquie Bowser

LONDON - Direct agency Rapp has appointed Gedeon Stol as innovation director in a raft of new hires...Rapp is a leader in digital innovation. Before Remedy Six, Stol was head of creative development at Harrison Troughton Wunderman. He has also worked at Video Networks and Sony Europe. Rik Haslam, Rapp ... and is working in the heart of Rapp's creative department, helping ensure we stay ahead of the game ...

Direct's digital halo effect

21 Oct 2008 | by Noelle McElhatton

, chief executive of Rapp Media, points out: "Linear measurement happens within channels with little ... to its identification of the real drivers of response. Rapp Media's Mitchell cautions on relying ...

D&AD announces call for 2009 awards entries

20 Oct 2008 | by Kate Nettleton

Rapp Collins' Ian Haworth. Last year's awards saw BBH, Mother and WCRS all pick up yellow Pencils ...

Is direct marketing's golden age over?

26 Sep 2008 | by Matt Williams

's some soul-searching going on. Just last week, WWAV Rapp Collins, another DM mainstay, announced it was to simply become "Rapp", not because of the agency's love of 50 Cent, but so it could better integrate ...

Blue Cross launches talking pet viral to promote new social network

30 Jul 2008 | by Jacquie Bowser

and created by WWAV Rapp Collins London. Digital PR agency Hot Cherry will promote the online viral campaign ...

Internet users refuse to put up with intrusive ads

23 Jul 2008 | by Staff

of WWAV Rapp Collins Media Group, said: "This research highlights the need to apply a customer ...

I'm with the b(r)and

01 Jul 2008 | by Mike Fletcher

Rapp Collins, St Luke's and Starcom MediaVest - to translate the "Total First Pint Refreshment ...

NSPCC unveils TV ad to promote need for donors

27 Jun 2008 | by Kate Langtry

LONDON - The NSPCC is launching a direct response television campaign through WWAV Rapp Collins

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