Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
148 16.03 22.54 16 - Somerfield Rapp/Rapp Media 27 139 15.26 20.08 17 13 ...
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-fareast-language:#0400; mso-bidi-language:#0400;} Advertising Rapp has made a number of hires, including ... of customer experience. Rapp has also appointed Harper Collins group marketing director Shiona McDougall ...
148 16.03 22.54 16 - Somerfield Rapp/Rapp Media 27 139 15.26 20.08 17 13 ...
Saatchi for its TV advertising, and Rapp for its data consultancy work. Last year, Ladbrokes also ...
and buying business but decided to retain Rocket on its own stores and Rapp Media on the Somerfield business. ...
, with the account awarded to PHD Rocket and Rapp. A spokeswoman for the group said: 'The co-operative is looking ...
-fareast-language:#0400; mso-bidi-language:#0400;} Rapp Media has also been retained to handle Somerfield's media ...
, while Rapp Media, which handles the Somerfield business, is expected to remain in place on the 17 ...
The group acquired supermarket chain Somerfield last month for 1.6bn. Somerfield's media business is currently handled by full service agency WWAV Rapp Collins. Co-op's food and banking business is held by PHD. Other agencies working with the group include MediaCom North and Brilliant Media. Businesses included ...
The Co-op account, which includes the food, funeralcare, travel and financial services divisions, is currently held by PHD Rocket. Media planning, which is also handled by PHD Rocket, is not thought to be included in the review. Somerfield s media business is handled by Rapp Media. The review follows the Co ...
The bookmaker is approaching agencies directly. Ladbrokes does not have an incumbent DM agency, although it has used Rapp (previously WWAV Rapp Collins) to work on data consultancy in the past. Previously, Ladbrokes has worked with agencies on a project basis, and used its in-house marketing team ...