Hotline: Apple appoints WWAV Rapp Collins
04 May 2007
Apple has appointed WWAV Rapp Collins to handle its UK direct marketing account. The agency picked
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appointed Rapp to handle its direct marketing account....The agency won the account without a pitch, and will now be responsible for driving sales across the company's range of brands. Rapp will work on both acquisition and retention activity, using a range of CRM and eCRM campaigns. Rapp's appointment comes as DSG looks to step up its customer retention ...
Apple has appointed WWAV Rapp Collins to handle its UK direct marketing account. The agency picked
Apple has hired WWAV Rapp Collins to its UK direct marketing business. The agency picked up
WWAV Rapp Collins is executing a business-to-business campaign for One2One targeting police...WWAV Rapp Collins is executing a business-to-business campaign for One2One targeting police officers and looks set to target other specific employment sectors. Jonathan Bentley, senior account manager, heads the One2One account, which currently features the fire brigade on its TV ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.