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Rapp partners with loyalty technology specialist

LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment...Htec's real-time, trigger-based, loyalty system is designed for use by large companies, including BP and Morrisons. Rapp is promising the alliance will combine this system with insight-led campaign management. Thomas Funk, chief executive of global data solutions at Rapp, said: "For the first time ...

Rapp puts Rebecca Heaney in charge at Edinburgh

LONDON - Rapp Edinburgh has promoted Rebecca Heaney to managing director after dispensing with its...Scognamiglio, group chief executive of Rapp, the changes were prompted by the "key partners". Scognamiglio ... heights." Rapp Edinburgh recently gained a place on the Scottish Government's direct marketing roster ...

Rapp Collins moves to shape global data offering

LONDON - Omnicom's Rapp Collins network has moved to strengthen its global data offering.... Identex and Rapp Collins other data businesses will retain their individual identities, but will no longer operate independently. Chris Gordon, global chairman of Rapp Collins, said: Clients ...

Rapp Collins Worldwide promotes Horvath to global CEO

NEW YORK - Rapp Collins Worldwide has promoted Bob Horvath from North American chief executive...the driving force behind Rapp s client-focused approach and the success of our business in North America. ...

Rapp snaps up Marsh for new digital strategy role

LONDON - Rapp has hired former Agency.com managing director Russell Marsh in the new role of group..., according to Marco Scognamiglio, Rapp group chief executive. "Russell will be engaging with clients ... tools." At Rapp's sister shop Agency.com, Marsh was the senior point of contact for all Omnicom ... from head of client services. He left the agency in July without a job to go to and will join Rapp ...

EDM poaches Rapp Media's Suzanne Lewis for managing director post

LONDON - EDM Media has appointed Suzanne Lewis, head of Rapp Media's list division HLB, as managing...Lewis joins EDM Media from Rapp Media's list division HLB where she has spent the past 19 years. She takes up the role as the agency aims to become a leading player in the UK market for customer acquisition. EDM claims that it is pushing the boundaries of customer recruitment from traditional cold list ...

Iris appoints Rapp's David King as regional CEO for China

LONDON - Iris has hired David King, managing director of Rapp China, as regional CEO for China...of the most important markets for both us and our clients' business." King joined Rapp's Shanghai office ... -founded - to the Publicis Groupe network. He helped grow Rapp China from a start-up to a well-established agency of 37 ...

WWAV Media promotes Mitchell to CEO

LONDON - WWAV Rapp Collins Media has promoted managing director Peter Mitchell to the role of CEO....and global data solutions CEO Thomas Funk on development of the WWAV Rapp Collins Group. He will also take leadership on client development across the group. Mitchell has been managing director of WWAV Rapp Collins ...

Scognamiglio succeeds Gordon as WWAV group CEO

LONDON - Chris Gordon, the WWAV Rapp Collins group CEO, has been appointed as the first global...'s network agencies in Leeds, Edinburgh, Bristol and the Netherlands, WWAV Rapp Collins Media Group and data ... and four years as chairman of Rapp Collins Europe. His move up to work with Gary von Kennel, Rapp ... , was named as Rapp Collins' first global chief creative officer. Von Kennel said: "WWAV Rapp Collins has ...

WWAV appoints Lawson as digital design head

LONDON - WWAV Rapp Collins London has hired Jacob Lawson from CMW Interactive as head of digital..., Microsoft, IBM and Orange. Rik Haslam, digital creative director at WWAV Rapp Collins, said: Our aim ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.