EDITORIAL: Self-reliant start to PR's new year
10 Jan 2003
into recession in 2003 - with marketers even indicating a modest increase in ad spend during the next 12 months
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's economic troubles - the country has been battling a recession for nearly three years - may finally ... . 'The collapse of many dot.coms and fears of recession in the US have taken a toll on the (Mexican ...
into recession in 2003 - with marketers even indicating a modest increase in ad spend during the next 12 months
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality...Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...
recession, according to credit reference and risk management company CCN Group in an analysis ...
stand in real danger of talking ourselves into a recession. PR is not doing worse than advertising ...
stand in real danger of talking ourselves into a recession. PR is not doing worse than advertising ...
services companies suffered during the last recession, but the performance of advertising agencies has ...
to do with marcoms'. He says: 'I haven't enjoyed this recession but that doesn't mean I've lost ... &A.' Of the current economic climate, Sandberg says: 'We're finding it quite exciting - recession is the time ...
growth may be on the cards by next year, even allowing for recession. Weeklies, ever the strongest ...
. The recession may have promoted a more cautious approach but, as the likes of Omnicom and Abbott Mead Vickers ... of respect. As we went through the recession in the 1990s, communications became more focused and PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.