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LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what...The recession is over and by the end of next month the country will have officially turned ... - marketers could be forgiven for retreating to a 'business as usual' strategy of ignoring the recession ... undertook an extensive qualitative study to provide a intimate snapshot of life in the recession. While ...
LONDON - The full impact of the downturn has emerged with official IPA figures showing that the number of employees in the UK ad industry declined by 7.4% to 18,635 in 2009, the largest fall since 1993.
LONDON - Sir Martin Sorrell said last night he believed the current recession would be L-shaped or...of the Stationers' and Newspaper Makers' Company in the City on the topic "Recession. Bath, shower or whirlpool -- which is it to be?". Economists define L-shaped recessions as protracted periods of economic ... defended large agencies as more likely to survive in this recession. "Despite what [magazines such as ...
The report by Boston-based Strategy Analytics expects paid-for video to grow faster than free ad-supported video over the next several years, at a rate of 39% annually, compared to 37% for free video. Ad-supported video websites are expected to generate $3.5bn in 2009. Strategy Analytics credits the recession ...
of the recession, The Sun declared that readers should 'hump through the slump'. The broadsheets, meanwhile, have ... for the sake of their house price. But how are the nation's singletons facing the recession? Online dating ... time for people to reflect on their lives and try to find someone, regardless of the recession. 'The ...
, accountability and ability to offer brands a robust return on investment while the recession impacts overall ...
to call us." Other companies have responded to consumers' recession worries, including the airline Flybe ...
,200 more. The recession has cost 3.6m Americans their jobs so far, with nearly half of those coming since ...
In the first three months of 2009, Google's UK sales made up 13% of its total revenue compared to 15% in the first quarter of 2008. Eric Schmidt, CEO of Google, said the search giant had a good quarter given the depth of the recession'. Overall revenues were $5.5bn, up 6% year-on-year but down ...
LONDON - Several core members of the team behind Travel.co.uk are to leave the holiday comparison website, as the economic downturn hits the travel sector. Although the website will continue to operate, development plans and marketing budgets for the site are to be scaled down.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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