Click 
to remove filters
LONDON - Ogilvy Group has launched a website to help marketers through the recession and offers...the marketing budget in recession', which is available on the UK site, and 'Doing More With Less: A Point of View on Marketing in a Recession' on the US site. What clients have to remember, said Colin Mitchell ... . Mitchell said: "History shows many brands and companies have been successfully launched during recessions ...
The word recession harbours a multitude of negative connotations and signals testing times...Even for established businesses, a recession can unfortunately prove to be fatal. No matter what ... companies survive? Periods of economic expansion have traditionally been followed by bouts of recession ... to global recession, and for this reason should be closely watched. The state of the UK market is also ...
LONDON - The full impact of the downturn has emerged with official IPA figures showing that the number of employees in the UK ad industry declined by 7.4% to 18,635 in 2009, the largest fall since 1993.
LONDON - The true impact of the worst advertising recession for a decade is reflected in new IPA
Where would you rather be in a marketing recession? Running a large agency or a start-up? How about client-side -- running the marketing department of a large brand or a small one? I have direct experience of at least one of those scenarios this year -- and while it's been a happy experience, it has ...
during the dark, dreary days of the recession. Remember the recession? Of course you do. The government...When the going gets tough, the tough get tetchy. This important new scientific law was discovered during the dark, dreary days of the recession. Remember the recession? Of course you do ... . It s bizarre. During the recession many columns were filled with tetchy articles by direct marketing ...
If the papers are to be believed, recession lurks around the corner....If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
LONDON - Nationwide Building Society will shun TV advertising during the recession.
Agencies that can work across disciplines should emerge from the recession in a strong position....'s league table, however, is likely to tell a different story, as the true impact of the recession ... . One upside of recession - a halt to digital salary inflation - is welcomed by all. Is there room ...
The direct industry finally appears to be emerging from the fallout of the recession, writes Robert...The direct fraternity has not had reason to feel this optimistic since the 2001 recession hit. After two years of sluggish business, which resulted in staff being shed, recruitment all but halted ... a chronic lack of investment during the recession years, there is a dearth of capable staff who ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
