Media agencies suffer as recession bites
04 Mar 2010 | by Ian Darby
LONDON - The advertising downturn has cut a swathe through the UK's media agencies, with all but two of the top ten suffering billings declines in 2009.
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The advertising sector that the recession forgot
29 Mar 2012
The luxury category is thriving, Steve Cox and Jean Faulkner claim, with high-end brands showing no sign of reining in their marketing spend.
Staff levels decline as recession bites
21 Jan 2010 | by Noel Bussey
LONDON - The full impact of the downturn has emerged with official IPA figures showing that the number of employees in the UK ad industry declined by 7.4% to 18,635 in 2009, the largest fall since 1993.
Agencies cull grad intake in recession
24 Sep 2009 | by John Tylee
LONDON - The number of graduates being hired by Britain's agencies is expected to drop by more than half this year.
Campaign video - top marketers assess the recession
02 Mar 2009 | by Staff
LONDON - Leading marketers believe the recession will concentrate the minds of both clients...the recession. ...
Finance directors back advertising in a recession
17 Mar 2009 | by Anne Cassidy
in marketing during the recession will have a competitive advantage when the economy recovers, according to a...the historic importance of marketing through a recession. People often assume that those holding the corporate ...
Why the recession has been so good for BMW
24 Sep 2010 | by John Tylee
satisfaction during the recession," he explains. "That meant making sure our dealers knew what our plans were ... , can learn from them." Back to the topic of recession, Hudson declares himself optimistic about BMW ...
Ad industry predicted to emerge from recession in Q3
09 Feb 2010 | by Matt Williams
LONDON - The advertising recession is expected to end in the third quarter of 2010, according....8%. However the recession has clearly taken its toll, with the latest data showing that for the full year 2009 ... . The extent and length of the decline represent the worst ad industry recession since Warc began its quarterly ... shows not just the painful recession effect overall but the dynamic reshaping of the UK advertising ...
Media: Double Standards - How has the recession affected business news?
21 May 2010
changing for the better in the coming years? While the global recession has been catastrophic for many ...
IPA Bellwether report suggests worst is over for marketing recession
13 Jul 2009 | by Noel Bussey
LONDON - The IPA's Q2 Bellwether report shows that the rate at which marketing spend is declining has slowed for the second quarter in a row.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
