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Will the recession hit pay-TV?

would be hit by the recession. After surveying 1022 UK consumers, the research company stated that 18 ... of recession, technology shift and regulation could result in Sky missing its 2010 subscriber target by 600 ...

Editorial: Stay firm in face of recession

, recession and yet more advertising restrictions....are likely to suffer the most, we do know that in times of recession brands do one of two things: slash ... that those that retain their marketing presence during recession are repaid in kind when they emerge stronger than their competitors. Customers do not go away during a recession, and in allowing marketing ...

How marketers can benefit from the recession

a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...

Report finds that ads help brands brave recession

New research shows that advertising in a recession is good for a brand s health....New research shows that advertising in a recession is good for a brand s health. It covers two half-year periods within the past recession; the first six months of 1991 and the first six ... found that during the recession sales of products within all the categories was virtually static ...

Maiden’s profits slump after UK recession fears

fears of a recession for part of the downturn....Outdoor advertising company Maiden revealed a 35.4% slump in pre-tax profits this week and blamed fears of a recession for part of the downturn. Its preliminary results showed profits had fallen from pounds 10.1m in 1997 to pounds 6.5m in 1998. Sales were up by 3.3% to pounds 65.3m ...

Why a recession leads to tougher direct targeting

during the dark, dreary days of the recession. Remember the recession? Of course you do. The government...When the going gets tough, the tough get tetchy. This important new scientific law was discovered during the dark, dreary days of the recession. Remember the recession? Of course you do ... . It s bizarre. During the recession many columns were filled with tetchy articles by direct marketing ...

Mark Ritson on winning marketing strategies in a recession

, outlines successful strategies for winning in a recession in a video for The Newspaper Marketing Agency.

Mark Ritson on branding: Attack recession with brand defence

. It was the subtext underpinning almost every word of Gordon Brown's New Year outlook. Whisper it quietly: recession ... when the economy slows. We are the guillemots in the oil-slick of recession - the first to suffer ... will leave their roles with 'no job to go to'. The arrival of recession means it is time for brand managers ...

EDITORIAL: Job losses can’t be blamed on the global recession

about whether we re marketing our way into recession. Well the answer is yes, we at Marketing do know...about whether we re marketing our way into recession. Well the answer is yes, we at Marketing do know ... and job prospects. But we can all draw lessons from Sorrell and WPP. After the last recession Sorrell ... problems won t impact on the UK, but we should not accept a recession as inevitable, or confuse ...

OPINION: Scaremongers could change a slowdown into a true recession

recessions. Or to put it more simply, the marketing and media world is starting to talk itself into a recession when a slowdown, or as they say in the trade, a correction from excessive optimism ... , people fear a recession and cut back spending just in case, thereby helping to intensify what ...

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