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LONDON - Ogilvy Group has launched a website to help marketers through the recession and offers...the marketing budget in recession', which is available on the UK site, and 'Doing More With Less: A Point of View on Marketing in a Recession' on the US site. What clients have to remember, said Colin Mitchell ... . Mitchell said: "History shows many brands and companies have been successfully launched during recessions ...
The word recession harbours a multitude of negative connotations and signals testing times...Even for established businesses, a recession can unfortunately prove to be fatal. No matter what ... companies survive? Periods of economic expansion have traditionally been followed by bouts of recession ... to global recession, and for this reason should be closely watched. The state of the UK market is also ...
talk is all of recession, bankruptcies and lack of bank lending, global Wall Street seems to have ... to judge in a recession) and also repair their balance sheets with profits (which at the moment means ... O'Reilly, currently boss of embattled newspaper company Independent News and Media. But recessions ...
Many people working in your business will never have worked through a recession before. Even those.... It may be surprising to some people that I would say my approach to doing business, recession or not ... these companies are looking for. In any recession there are winners and losers; we are fortunate that many ... with growth rather than batten down the hatches. Recession also brings opportunities. Acquiring talent from ...
recession that stubbornly refuses to do what the doctor orders.
, if the industry is to face a recession, it is in far better shape to handle the challenge than ten years ago ... -one would go so far as to say economic recession is a good thing, but the pressing need to take a more ...
In 2002, WPP's Sir Martin Sorrell famously said that the UK ad industry was in a "bath-shaped recession" -- a steep fall followed by a long journey along the bottom until a rise eventually (but inevitably) occurred. Well now the whole UK economy is toppling into a recession that resembles a hot tub ...
If you were wondering whether the sponsorship industry is in some kind of death throes as a result of shortage of the readies for sponsored events think again, says brand marketing and sponsorship guru Ardi Kolah, who recently chaired the Think!Sponsorship conference in London.
LONDON - Sir Martin Sorrell said last night he believed the current recession would be L-shaped or...of the Stationers' and Newspaper Makers' Company in the City on the topic "Recession. Bath, shower or whirlpool -- which is it to be?". Economists define L-shaped recessions as protracted periods of economic ... defended large agencies as more likely to survive in this recession. "Despite what [magazines such as ...
LONDON - The recession has highlighted the need for new contracts between advertising agencies...Brinsley Dresden, partner and head of advertising law at law firm Lewis Silkin, which drew up the contracts, said the recession more than anything had highlighted the need for properly drafted contracts. The changes to the contract are the first revisions made to the jointly agreed contracts since they were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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