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LONDON - Companies need to be nimble and brave if they are to survive the recession. For many...are looking for new ways to sharpen their marketingin the recession and make their businesses more responsive ...
a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...
in the recession. Ministers were also swayed by a major research project into the marketing of alcohol ...
, outlines successful strategies for winning in a recession in a video for The Newspaper Marketing Agency.
to maintain sales of its household, health and personal care brands throughout the recession.
director at design agency Smith Milton. 'The same thing happened in the last recession. The pack ...
LONDON - Brand owners should invest more in advertising during a recession and not cut marketing...The research says that in three recessions between 1970 and 2001, the category leaders tended to be the brands that out-spent their competitors when it came to advertising. 'The True Cost of Cutting Adspend: The Impact on Premium Brand Shares 1975-2001' is a new piece of research by Dr Stephan Buck, done ...
School, says: "This research provides useful insights into shopper behaviour during today's recession ... approach to spending after the recession loosens its grip. Pinnington said: "The current situation ...
during a recession appears to be correlated to the number of self-appointed experts desperately searching ... are well documented. The combined effects of the smoking ban, increases in alcohol duty and the recession ... the scale of this recession is becoming more clear. The drinks industry is on a far more slippery slope ...
Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009 ... are becoming more confident: they are moving out of recession and they are ready to advertise again ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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