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Germany: Living with Recession

provides a mental lift that helps to combat the psychological effects of being stuck in a recession. Trautmann, along with many of his contemporaries, believes that the recession in Germany is as much a ... , the recession becomes more psychological than anything else. And that can be more pessimistic than optimistic ...

Freelancing: End of recession

noticeable end to the freelance recession, some recruitment agencies report a reluctance among PR firms ... people, the promise of flexible working hours and varied work. And with the end of the recession ...

YouGov launches recession tracker portal

LONDON - Market research firm YouGov has launched a website called The Recession Tracker, which...The Recession Tracker , which is updated daily, aims to help UK businesses identify new trends ... will be presented as "postcards from the recession". Tim Britton, chief executive of YouGov, said: "Our instinctive understanding of how people might react to the recession could be wrong. The changing economic ...

Editorial: Stay firm in face of recession

, recession and yet more advertising restrictions....are likely to suffer the most, we do know that in times of recession brands do one of two things: slash ... that those that retain their marketing presence during recession are repaid in kind when they emerge stronger than their competitors. Customers do not go away during a recession, and in allowing marketing ...

REVIEW: The US advertising recession is ending

The US advertising recession is ending, according to research from UBS Warburg. The bank expects

Bellwether hails end to advertising recession

Securities. "We will probably look back on 2003 as the year the advertising recession finally drew ... trend. The recession is over," he said. Stephen Woodford, the IPA president, hailed the arrival of "a ...

City Republic: UK tumbles into recession

In 2002, WPP's Sir Martin Sorrell famously said that the UK ad industry was in a "bath-shaped recession" -- a steep fall followed by a long journey along the bottom until a rise eventually (but inevitably) occurred. Well now the whole UK economy is toppling into a recession that resembles a hot tub ...

Recession may bring end to rising adspend

Analysts fear that a return to recession next year could bring an end to the record UK adspend...Analysts fear that a return to recession next year could bring an end to the record UK adspend figures enjoyed in recent years. Despite ad expenditure rising to pounds 13.14 billion during 1997 ... for about 35 per cent of UK adspend. Manufacturing is on the edge of recession, Mike Waterson ...

City Republic: Governments act to fight recession

themselves for a bare-knuckle battle with the recession; while HSBC has moved against the trend of reining

Why a recession leads to tougher direct targeting

during the dark, dreary days of the recession. Remember the recession? Of course you do. The government...When the going gets tough, the tough get tetchy. This important new scientific law was discovered during the dark, dreary days of the recession. Remember the recession? Of course you do ... . It s bizarre. During the recession many columns were filled with tetchy articles by direct marketing ...

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