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What the recession really means for brands

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what...The recession is over and by the end of next month the country will have officially turned ... - marketers could be forgiven for retreating to a 'business as usual' strategy of ignoring the recession ... undertook an extensive qualitative study to provide a intimate snapshot of life in the recession. While ...

How marketers can benefit from the recession

a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...

Rent-to-own retailer BrightHouse thrives in recession

LONDON - BrightHouse, which rents electronics goods and household appliances to customers who have difficulties getting credit, has launched a national marketing campaign to support the expansion of its expansion plans across the UK.

Demand falls for luxury brands as rich fear recession

executive of Coach, told Reuters: My own view is that we re already in a consumer recession. We do need a ...

Bulk of consumers change habits as recession tightens its grip

School, says: "This research provides useful insights into shopper behaviour during today's recession ... approach to spending after the recession loosens its grip. Pinnington said: "The current situation ...

Behind the IAB figures: Internet and TV benefit from recession

Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009 ... are becoming more confident: they are moving out of recession and they are ready to advertise again ...

Opinion: Recession marketing - time to prove our real mettle

We all know that winning new customers is essential for business growth -- the creativity that goes into delivering a successful campaign makes us all feel good.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what

Sector Insight: Housewares retailing

Although the recession has shaken it, the housewares market remains on solid foundations.

Mark Ritson on Branding: Death from natural causes

The recession will bring about the demise of some brands, but this is just the way of capitalism

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