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City Republic: UK tumbles into recession

In 2002, WPP's Sir Martin Sorrell famously said that the UK ad industry was in a "bath-shaped recession" -- a steep fall followed by a long journey along the bottom until a rise eventually (but inevitably) occurred. Well now the whole UK economy is toppling into a recession that resembles a hot tub ...

How marketers can benefit from the recession

a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...

UK will enter recession, suggests consumer confidence index

The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP...Consumer confidence breached -32 for only the third time in the index's 37-year history and on the two previous occasions this happened the country went on to enter recessions in 2008 and the early ... on people spending their way out of the double-dip recession that is likely to be on the horizon ...

Why the recession has been so good for BMW

satisfaction during the recession," he explains. "That meant making sure our dealers knew what our plans were ... , can learn from them." Back to the topic of recession, Hudson declares himself optimistic about BMW ...

Behind the IAB figures: Internet and TV benefit from recession

Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009 ... are becoming more confident: they are moving out of recession and they are ready to advertise again ...

City Republic: WPP worries about TNS bid as recession looms

in marketing and media revenues as much of the world hovers on the brink of recession. TNS shares closed ...

Video: Volkswagen tells consumers to look on the bright side despite the recession

the recession.

Nielsen data on advertising spend reveals how UK brands are responding to the recession

time in 12 months. During the most severe part of the recession, supermarkets pumped more ... of the UK recession - July 2008 to June 2009, Nielsen found that the major supermarkets decided to spend ...

Marketing lessons from past recessions

in our future products,' he says. 'We didn't do that in the last recession, and we paid the price. We ... from recession with poorer products as a consequence. That decision affected us for about five years ... and one district management role for the company during the last recession. 'We are absolutely committed ...

And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News

London - Today's round-up of the biggest business stories.

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