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Condé Nast suffers brunt of 2009 recession

Vogue publisher Condé Nast has suffered in the recession with a year-on-year drop in pre-tax profit

How marketers can benefit from the recession

a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what

Fashion magazines are losing ad revenue and readers

LONDON - The magazine sector, not surprisingly, has failed to escape the ravages of recession.

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi

Being in advertising during a recession is like running up the down escalator. To make progress you...drinking arm as well. During recessions and other times of strife, we're told, we revert to family values ... as much a part of the problem as part of the solution? Another thing people do in a recession is drink ... rather than being smashed in with a hammer. One strange thing about this recession ...

Luxury brands in misplaced focus

European luxury brands will be hit hard by a recession as they have neglected their core consumers...if they are to beat a recession. ...

Luxury goods that put profits before prestige in a slowdown risk long-term brand damage

, leaving the sector more exposed during a recession....the decision as an effective way of protecting a brand against recession, Ariane van de Ven, a strategist ... consultancy 400twin, believes that luxury brands will be less recession-proof now than in previous slowdowns ... that real luxury brands are immune to recession because they retain their focus on top-tier consumers ...

Biggest brands: Top 100 online advertisers 2010

While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... traditional channels over the last few years, and I think the recession has only sharpened that,' says Chris ... , which fell as a whole by more than 65%. More for less Regardless of the effects of the recession ...

ABC FIGURES: Glossy market slumps by 14%

Some commentators have suggested that the glossy magazines sector could be hit by recession...Some commentators have suggested that the glossy magazines sector could be hit by recession in terms of ad revenues and sales. Certainly there are signs that magazine buyers are cutting spend. Total circulation across the sector slipped by 14.2% from 5.5 million to 4.7 million year ...

Consumers cut back on organic fruit and vegetables

LONDON - The organic food market is struggling to come to terms with the recession as its sales

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.