Recession forces brands and retailers to focus on packaging design
03 Mar 2009 | by Scott Billings
director at design agency Smith Milton. 'The same thing happened in the last recession. The pack ...
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Case studies of brands that are thriving in a recession
03 Mar 2009 | by Nicola Clark
of the recession, The Sun declared that readers should 'hump through the slump'. The broadsheets, meanwhile, have ... for the sake of their house price. But how are the nation's singletons facing the recession? Online dating ... time for people to reflect on their lives and try to find someone, regardless of the recession. 'The ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009 ... are becoming more confident: they are moving out of recession and they are ready to advertise again ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what
Sector Insight: Coffee shops
15 Apr 2009 | by Jane Bainbridge
Despite the recession and increasing competition from lower-price rivals the coffee-shop sector...the coffee-shop sector and, although it has enjoyed a period of sustained growth, the recession is likely ... recession, but now faces greater competition from pubs and fast-food outlets offering cheaper alternatives ... -making stores. Despite concerns over the recession, Mintel predicts the coffee-shop market will reach a value ...
Sector Insight: Sandwiches and lunchtime foods
27 May 2009 | by Jane Bainbridge
While shorter meal breaks are buoying sandwich chains, the recession is fuelling the revival...restaurant has historically been an essential part of the business, the recession and changing working ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... traditional channels over the last few years, and I think the recession has only sharpened that,' says Chris ... , which fell as a whole by more than 65%. More for less Regardless of the effects of the recession ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
The discipline is back on the rise after taking some tough hits from the media in the recession...the radar. 'Sponsorship became the poster boy of the recession,' says Crow. However, he goes on to point ... and other marketing. 'Whatever people say about the recession, people still love sport, music and film ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers...DRINKS Persuading consumers to part with almost 2 for a smoothie in the recession is a tough ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
