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LONDON - Soft drinks sales in the UK in 2009 grew 2% in value to £6.2bn in the take-home channel, despite the economic downturn.
LONDON - Companies need to be nimble and brave if they are to survive the recession. For many...are looking for new ways to sharpen their marketingin the recession and make their businesses more responsive ...
a recession in the technical sense of two consecutive quarters of negative growth. The key point ... recession, so Aldi and Lidl are now aggressively chasing new customers. Look, listen and react No two ... , there will be a recovery. It is also worth bearing in mind that recessions are usually short; the average post ...
in the recession. Ministers were also swayed by a major research project into the marketing of alcohol ...
of the recession, The Sun declared that readers should 'hump through the slump'. The broadsheets, meanwhile, have ... for the sake of their house price. But how are the nation's singletons facing the recession? Online dating ... time for people to reflect on their lives and try to find someone, regardless of the recession. 'The ...
versus other marketing disciplines. Big-brand advertising has had a harder recession than field marketing. Companies have to keep on selling, regardless of whether there is a recession.' Even so, he admits ...
director at design agency Smith Milton. 'The same thing happened in the last recession. The pack ...
LONDON - Brand owners should invest more in advertising during a recession and not cut marketing...The research says that in three recessions between 1970 and 2001, the category leaders tended to be the brands that out-spent their competitors when it came to advertising. 'The True Cost of Cutting Adspend: The Impact on Premium Brand Shares 1975-2001' is a new piece of research by Dr Stephan Buck, done ...
are opting for lower-priced goods and will continue to do so when the recession ends, according to a survey....back on organic food after the recession ends, according to a survey of 1005 respondents by conducted ... as fresh fruit and vegetables. Geoff Beattie, head of Cohn Wolfe Global Practices, said: `The recession ...
LONDON - Tesco has revealed its worst Christmas sales since the last recession. It appears
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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