And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News
13 Jul 2009 | by Noel Bussey
London - Today's round-up of the biggest business stories.
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Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009 ... are becoming more confident: they are moving out of recession and they are ready to advertise again ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
28 Aug 1998 | by SHAUN MCILRATH and IAN HARDING, joint c
If the papers are to be believed, recession lurks around the corner....If the papers are to be believed, recession lurks around the corner. Traditionally, this means good news for the direct marketing industry. Last time, all those lovely big budgets flew south for the duration and the teams laid off in adland sought sanctuary in DM agencies, where ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what
Will positive advertising cheer up recession-hit consumers?
07 Apr 2009 | by Staff
Yes Scott Jefferson, Group marketing director, Greggs Consumers are undoubtedly struggling with the recession and it may well get worse before it gets better, especially with unemployment on the rise. But we know from research (and common sense) that people are fed up with being constantly reminded about it ...
Comet seeks agency to look beyond traditional ads
11 Jun 2009 | by Kate Nettleton
in the midst of the recession.
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
the stripping back of their departments in the wake of recession.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... traditional channels over the last few years, and I think the recession has only sharpened that,' says Chris ... , which fell as a whole by more than 65%. More for less Regardless of the effects of the recession ...
World Media in 2005: Germany
11 Mar 2005
Germany is mired in recession, with the media industry enduring redundancies on a large scale...Some 4.5 million are unemployed in Germany, which has been dogged by recession for the past three years. It is hoped recovery is imminent, although it will be far from straightforward. The German government, led by the chancellor, Gerhard Schroder, has courted controversy by introducing mean ...
Xbox positions itself as low-cost home entertainment
18 Nov 2008 | by Joe Thomas
LONDON - Xbox 360 is aiming to cash in on the relative success of DVD sales during a recession
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
