for advertisers to target online audiences. By Matthew Reed
28 May 1999 | by MATTHEW REED
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Matthew Reed
09 Sep 1999 | by MATTHEW REED
As the web matures as a medium, web design is evolving into a complex discipline that takes in not just design values, but also branding, strategic thinking and technical expertise. The site is the interface to the brand - design is just one component of what s delivered, says Ajaz Ahmed, managing...
, but it’s ’rich’ media that will keep users’ interest, writes Matthew Reed
29 Apr 1999 | by MATTHEW REED
Internet advertising - which began in 1994 when the first banner ads were sold on Hotwired - is coming of age. Online audiences are growing, often at the expense of other media; the technology is advancing rapidly; and many major brand-owners are realising that the web should form a key part of their...
gearing up to be the winners with WAP technology, writes Matthew Reed. Welcome to the world of m-commerce
03 Feb 2000 | by MATTHEW REED
Techies love an acronym and three letters that are causing considerable excitement in the telecoms and internet industries are WAP - Wireless Application Protocol - technology that brings the internet to your mobile phone.
refined art By Matthew Reed.
28 May 1999 | by MATTHEW REED
The internet is the fastest-growing medium in history and, according to the NOP Research Group, in the UK alone, 10,900 new adult users venture online every day. By 2001, 13 million people in the UK will have access to the internet, according to forecasts from the specialist UK research house, Fletcher...
will benefit most, specialist online retailers, traditional outlets or the record labels? Matthew Reed reports
07 Jan 1999 | by MATTHEW REED
As if economic turmoil, fickle consumers, the rival popularity of computer games and rising music piracy were not enough, the music industry is now faced with the opportunities and threats presented by the internet.
SCANDINAVIAN MEDIA: TV ads still leave the nordics cold
06 Dec 1996 | by DAVID REED
. David Reed finds that the introduction of per-spot ratings will bring changes...Negative attitudes and low penetration all contribute to making Northern Europe an elusive market. David Reed finds that the introduction of per-spot ratings will bring changes It is common in the UK to say that TV commercials are often better than the programmes. Scandinavians take a ...
SUPPLEMENT: EUROPEAN BRANDS; Oversold and over here
01 Dec 1995 | by DAVID REED
Why do most US campaigns alienate the European consumer? David Reed says clients would do well...Why do most US campaigns alienate the European consumer? David Reed says clients would do well to take heed of cultural differences America. Home of the brave and the land of the free. Where, every evening, the Marlboro cowboy rides down Main Street past the Stars and Stripes, before popping ...
AIRPORT ADVERTISING: A viable international business medium?
01 Nov 1996 | by DAVID REED
unconvinced. David Reed investigates what must change...Business travellers are an easy target to reach at airports but media buyers appear stubbornly unconvinced. David Reed investigates what must change Airports, by definition, have nearly 100 per cent reach of the international business traveller audience. For that reason, advertising within ...
SCANDINAVIAN MEDIA: Tv’s Teething Problems
08 Dec 1995 | by DAVID REED
David Reed surveys a year in which a Nordic satellite channel fails to take off, and Norway gets...David Reed surveys a year in which a Nordic satellite channel fails to take off, and Norway gets three new channels Denmark Perhaps the most dramatic media story of the year in Denmark was one that did not happen. A joint Nordic satellite project called NSD, backed by the telecomms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
