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Helen Edwards: Get personal with your brand

Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Why twenty-somethings are no longer the darlings of PR campaigns

noticed. Crispin Reed, MD at marketing agency Brandhouse, believes this is a result of the demographic ...

Hotline: Reed Elsevier hires Green Cave People

Reed Elsevier has hired Green Cave People to handle advertising for LexisNexis, the legal publisher.

Battle of the tech patents: is marketing the winner or loser?

; there is real money involved,' says Gregor Pryor, head of digital media at law firm Reed Smith. 'If you can ...

Consumer insight: what marketers need to know about the New Type A woman

Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...

HMV considers sale of live music business

experience. Commenting on the results, Simon Reed, HMV chief executive, said: "This has been a challenging ...

Innocent encourages staff to take sabbaticals

speculation that its founders were looking for an exit. Richard Reed, Innocent co-founder, previously told ...

Hotline: Hand appointed PPA chairman

the current PPA chairman Charles Reed, the group managing director of William Reed Business Media

Innocent eyes festivals return for London 2012 Olympics

. Richard Reed, co-founder of the Innocent brand, told Marketing in August that he would definitely ...

Pick of the Week - Beattie McGuinness Bungay/Thomson Holidays

was written by Gavin McGrath and art directed by Stephen Reed. It was directed by Martin de Thurah through ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.