Battle of the tech patents: is marketing the winner or loser?
14 Mar 2012 | by Stuart Derrick
; there is real money involved,' says Gregor Pryor, head of digital media at law firm Reed Smith. 'If you can ...
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Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...
Netflix goes live in UK and Ireland
09 Jan 2012 | by Daniel Farey-Jones and Sarah Shearman
to the social network, to share what they are watching in their Timeline. Reed Hastings, co-founder and chief ...
HMV considers sale of live music business
19 Dec 2011 | by John Reynolds
experience. Commenting on the results, Simon Reed, HMV chief executive, said: "This has been a challenging ...
Innocent encourages staff to take sabbaticals
15 Dec 2011 | by John Reynolds
speculation that its founders were looking for an exit. Richard Reed, Innocent co-founder, previously told ...
Innocent eyes festivals return for London 2012 Olympics
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
. Richard Reed, co-founder of the Innocent brand, told Marketing in August that he would definitely ...
Industry analysis: will Apple survive without Steve Jobs?
25 Aug 2011 | by Sarah Shearman
, it will be hard for it to maintain the challenger-brand status in the tech space." Crispin Reed, managing ...
Innocent hints at 100% sale to Coca-Cola
24 Aug 2011 | by John Reynolds
that Richard Reed and his co-founders have a provisional business plan to exit the business all together. Questioned by Marketing whether the three co-founders Reed, Adam Balon, and Jon Wright had a plan to sell the whole business to Coke, Reed said: "Definitely not selling to Coke next year. "If you're talking 5 ...
Marketing's Experiential League 2011
17 Aug 2011 | by Kim Benjamin
of an experience can be a big barrier to entry and have adverse knock-on effects,' says Ben Reed, business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
