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Direct marketing and sales promotion leagues 2010

. DM 20%, other 80%. Clients include: The Reed Group, Radisson Hotels, William Reed Cognito ...

Sector insight: Household fresheners

options, such as reed diffusers, fragrant dried flowers and scented oils. The aromas they produce appeal ...

Marketing Direct: List Report 2009

alike. 'Clients are still spending money but they want more value,' says Irit Reed, director of list ...

Marketing Special Report: Bringing brands to life

that adorns the packaging, that toured supermarkets and the Legoland theme park. However, Ben Reed, head ... , evaluation of the effectiveness of the activity needs to be measured against what its goal was,' says Reed ...

Marketing Special Report: Building relationships that last

- to prevent people feeling pestered into giving their details. Integration is also essential. Ben Reed, head ...

Deeper connections

-ness, only a handful work solely on the discipline. Chris Reed, chief executive of specialist partnership ...

Deeper connections

-ness, only a handful work solely on the discipline. Chris Reed, chief executive of specialist partnership ...

Digital & Direct brief: Reed.co.uk appoints Underwired

Reed.co.uk, the recruitment website, has appointed digital agency Underwired to handle online

Conference preview: Shades of green

in campaigns. Marks Reed Paget, founder and chief executive, Belu Water; Will Watt, publisher, BBC Green ...

Andrew Walmsley on digital: Cuil as it is, it won't topple Google

is remembered not only for the terrible film with Oliver Reed, but also by military tacticians for his victory

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.