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Helen Edwards: Get personal with your brand

Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Consumer insight: what marketers need to know about the New Type A woman

Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...

Social Brands: How to be social

Reed - Founder of syncapse started company after turning down offer to head up Facebook in Canada. Doh ...

The BR 200 May 2011: The web's most influential bloggers (151-200)

177 Chris Reed on Partnership Marketing 910 178 Living in a digital ... 194 Chris Reed - Ginger and Proud 246 195 Incredible Flying Car ...

Luxury: Because you're still worth it

Although predicting luxury spending trends in an economic downturn is a precarious business, Crispin Reed ...

Reckitt Benckiser prepares Christmas ad campaign for Air Wick

collection of seasonally inspired fragrances, available across all key products. The Touch of Luxury Reed ...

PPA Conference 2010: Publishers divided over value of UGC

of the user-generated election editorial pieces it had undertaken. Mark Kelsey, chief executive of Reed ...

ASA bans 'anti-German' radio ad

LONDON - A radio ad for recruitment website Reed.co.uk has been banned by the Advertising Standards

Reach rebrands Encona sauces

Reed, strategy director at Reach, claimed that the rebranded product was showing early signs of a ...

The Work: New campaigns - UK

Creative agency: M C Saatchi Writers/art directors: Nick O'Brien, Paloma Reed Planner: Richard Storey ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.