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Consumer insight: what marketers need to know about the New Type A woman

Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...

BBH lands Wolsey creative business

Reeds, the brand director at Wolsey, will also help to exploit the brand's sponsorship deals ...

The BR 200 May 2011: The web's most influential bloggers (151-200)

177 Chris Reed on Partnership Marketing 910 178 Living in a digital ... 194 Chris Reed - Ginger and Proud 246 195 Incredible Flying Car ...

Luxury: Because you're still worth it

Although predicting luxury spending trends in an economic downturn is a precarious business, Crispin Reed ...

Partnership marketing gains popularity in downturn

they form partnerships with.This, at least, is the view of Cocktail Marketing chief executive Chris Reed ... number of these brand partnership deals in the past few months. Reed says such media tie-ups are about ... ",' he says. According to Reed, less money is changing hands, as a barter system emerges. Media brands ...

Power 100 Marketers of 2008: 51-100

Reed, Innocent B E A well-publicised and controversial tie-up with McDonald's has ensured ...

US regulator imposes data measures on TK Maxx parent

have a responsibility to keep it secure. The FTC has also reached a similar settlement with Reed ...

Mark Ritson on branding: In with the old luxury, out with the new

from $500m to more than $3bn. Creative director Reed Krakoff criticised European luxury brands ...

Branding: Design choice - Burton Snowboards: Andy Warhol pants

close second to Lou Reed in 1964. The pants' designer has based the pattern on images created when ...

The Work: New campaigns - UK

planner: Alice Brady Photographers: Magnus Reed, Stephen Hayward Photographers' agency: Ellison Lee ...

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