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Helen Edwards: Get personal with your brand

Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

Paddy Power ad banned for being offensive to transgender community

of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ...

Why twenty-somethings are no longer the darlings of PR campaigns

noticed. Crispin Reed, MD at marketing agency Brandhouse, believes this is a result of the demographic ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

- Reed Business Information BD TV - bdonline.co.uk - United Business Media Use of Social Media 2012 ... - IPC Media NME.com - IPC Media Farmers Weekly - Reed Business Information WhichConversation ... Media Reed Business Information TSL Education Digital Publisher - Consumer 2012 Future ...

Hotline: Reed Elsevier hires Green Cave People

Reed Elsevier has hired Green Cave People to handle advertising for LexisNexis, the legal publisher.

Battle of the tech patents: is marketing the winner or loser?

; there is real money involved,' says Gregor Pryor, head of digital media at law firm Reed Smith. 'If you can ...

British Poultry Council calls in Hanover for public affairs brief

Reed said: Hanover stood out in the process as a company that could provide serious insight ...

The Week

at endurance sports enthusiasts. Reed TRavel exhibitions has brought in Davies Tanner to handle PR ...

Consumer insight: what marketers need to know about the New Type A woman

Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...

MAGAZINE ABCs: Men's titles lead digital editions charge

/Canadian Sales Reed Business Information Limited 2,352 Edge Future Publishing Ltd 2 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.