'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
route and has progressed without having a degree. His first job was as an account manager at a regional ...
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Alex Aiken: More social, less media
01 Jun 2012 | by Alex Aiken
One of Lambeth Council's press officers has recently caused a PR storm with an ill judged tweet
Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
will not affect the relationship Ernst Young has with agencies in its individual territories, its regional ... on a regional basis in Europe and the Americas. Creative collective The Assembly was appointed ...
BMI Regional to retain marketers after £8m sale
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
BMI Regional head of marketing Frank Mertens will keep his role following today's completion...as having "considerable aviation experience". SAH said the regional airline will be operating "business ... British Midland in 1996, will become chief executive of BMI Regional. He said: "It is very much our aim ... , we can look ahead with confidence." The 8m deal includes all of BMI Regional s fixed assets ...
Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...
Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
will also manage the Groupon press office. She moved to Groupon from Bite Communications. The site has ...
Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign ...
Think BR: Cookie monsters
01 Jun 2012 | by Martin Greenbank
in order to comply. Unsurprisingly, this is a story which was carried by all the national press ... and bad practice. A quick audit of the national press online sites showed us some stark contrasts ...
Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
