23 Nov 2004
| by MediaWeek
The Joint Industry Committee for Regional Press Research has boosted regional press planning...target audiences used for most advertising campaigns within the regional press. Welcoming the move Adam ...
and should make the regional press a lot more accessible to clients." Les Middleton, Associate Director, MediaCom Accent added "[It allows] me to show clients accurately what the regional press can add ...
19 Oct 2004
| by MediaWeek
of their client, to put undue emphasis upon their use of regional press. Please carry on the good work. As a ...
strange sales policy for the regional press as a whole to penalise some of its most important clients ...
advertising. They should be trying to counter some of the obstacles to choosing regional press as a medium ...
30 Jun 2003
| by MediaWeek
The shortlist of entries has been released for this year's Regional Press Awards, which will be hosted by Channel 4's Jon Snow on Friday. The flagship prize, Regional Newspaper of the Year ...
, Press Gazette Regional Press Awards, on 020 8565 3056. ...
19 Mar 2004
The campaign kicks off in the spring and will target regional press with features on events such as weddings, birthdays and summer holidays to highlight people’s desire to get into shape or follow a healthier lifestyle.
Claire Deeley, deputy managing director at Seal Communications, which is co ...
14 Jun 1996
| by STOVIN HAYTER
Diversification was a key activity for the regional press last year.
Stovin Hayter reports on a...Diversification was a key activity for the regional press last year.
Stovin Hayter reports on a show of independent spirit
The regional press is celebrating a great victory. It has seen off ...
be a chorus of so what? . Quite apart from
the fact that it demonstrates that the regional press ...
20 Mar 2001
| by MediaWeek
NSQ Scheme for regional press...NSQ: regional training The regional press is working to give itself an edge over ...
the regional press share of existing business and ultimately influence the planners and strategists who can ...
and how regional press sales forces should seek to compete with or complement other media. More than 40 ...
03 Feb 2005
| by MediaWeek
The Newspaper Society, the industry body for the regional press, has launched the second stage of a...will be used by newspapers to promote the effectiveness of the regional press and their related online ...
sectors. The NS hopes the second stage of the project will give local and regional newspapers ...
19 Dec 2001
| by MediaWeek
Consolidation boosts regional press figures...Consolidation in the regional press has led to increased profits according to a Mintel report. Investment in printing equipment has enabled publishers to modernise regional papers offering more supplement ...
also benefit the bottom line." Mintel claims the regional newspaper industry is in a strong position ...
01 Sep 2003
| by MediaWeek
Regional press see dailies decline.... However the regional press has managed to increase its percentage of actively-purchased sales to 99 ...
of newspaper and consumer magazines, said: "The regional newspaper sector's strategy continues to reach a new ...
and agency buyers the important of the regional newspaper industry, and their commitment to deliver ...
03 Mar 2000
| by LISA CAMPBELL
Criticism levied against regional press advertising is being
addressed in a new manifesto from...Criticism levied against regional press advertising is being
addressed in a new manifesto from ...
.
Chris Stanley, the marketing director at the NS, said: The regional
press stands on the threshold ...
on the
problems with regional press advertising and how it could be
improved.
It showed that the main ...