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The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...
tailor-made opportunity for the regional press to show off its strengths as an advertising medium, given ... more of this sort of thing - a national advertiser using regional and local press to fine-tune its ... This campaign won gold in the regional newspaper campaign category at the Fresh Creative Awards ...
The use of direct response in national and regional press advertising has risen dramatically...The use of direct response in national and regional press advertising has risen dramatically in the past three years, marking the popularity of direct marketing techniques among advertisers. Up to 90 per cent of news-paper ads include direct response, up from 78 per cent in 1995, according ...
-up to the election. The activity, which will include leaflets and regional press ads, will urge voters to put
, handled by The Kitchen and advertised in regional press, affects new buyers of selected Chrysler, Dodge
hours a day. CIA Mediaworks head of regional press, Lee Colins, has suddenly left ...
Regional newspapers are claiming to offer a route to advertisers seeking to address the problem...fail even to consider the local press. Yet here is a medium that is not only dynamic in its scale ...
Labour and the Conservatives spent more on direct mail than press advertising in a big change...,400 on press ads through Immediate Sales, with a heavy bias on regional newspapers until the last few days of the campaign. Labour, too, spent more on direct mail (£557,500) than on TBWA\London's press ads (£424,400). Unlike the Tories, Labour spent more heavily in national than regional press. Banc, the Liberal ...
, previously market development director, Seagram Europe and Africa development markets, becomes regional ... , will be extended to other regions. Since the launch of the National Lottery, Camelot has attracted 30 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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