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Diversification was a key activity for the regional press last year. Stovin Hayter reports on a...Diversification was a key activity for the regional press last year. Stovin Hayter reports on a show of independent spirit The regional press is celebrating a great victory. It has seen off ... be a chorus of so what? . Quite apart from the fact that it demonstrates that the regional press ...
Criticism levied against regional press advertising is being addressed in a new manifesto from...Criticism levied against regional press advertising is being addressed in a new manifesto from ... . Chris Stanley, the marketing director at the NS, said: The regional press stands on the threshold ... on the problems with regional press advertising and how it could be improved. It showed that the main ...
of the regional press carry classified advertising online and two in three carry sponsorship....of the regional press carry classified advertising online and two in three carry sponsorship. The analysis shows that regional press investment in the internet is fairly new, with three quarters of sites ... are recruitment and property, which are carried by by 78 per cent of regional papers. Entertainment listings ...
of the regional press. If we bought a group of titles, it wouldn t preclude us from buying another. We ve ... for acquisitions, Sue Phelan explains Following a successful management buyout of Reed s regional newspaper ... not become the chief executive of Reed s regional newspaper division, or win the confidence of the US ...
card. The UK regional press, by contrast, has been slow to get to grips with branding. Unlike ... to the regional press, recalls an occasion that happened about ten years ago when he was thrown out of an editor ... will accelerate the long-term decline of the regional press s share of total advertising spend. Between 1980 ...
Despite a positive survey, do regional papers face tough times?...'s marketing efforts, then the regional press would be growing faster than even the super soaraway internet ... , the medium remains in robust health. But what about all those regional press redundancies last Christmas ... advertisers have become increasingly aware of the benefits of using regional press for brand advertising. Our ...
The very best in regional press advertising draws on an empathy with local media ... it proves. This suitably yellow campaign ran in regional variants across the country. Agency: Rapier ... silver in regional media's Fresh Awards relies on the promotion of Christian symbolism, which plays well ...
The Newspaper Society s Feature Link service has won a pounds 630,000 regional press campaign...The Newspaper Society s Feature Link service has won a pounds 630,000 regional press campaign ... potential advertisers who don t normally use regional press, such as Government bodies and charities. It is the third time the service has persuaded Action 2000 to put its budget into the regional press; it has ...
million regional press buying account, held by Zenith Media for five years....6 million regional press buying account, held by Zenith Media for five years. The COI has ... to use the regional press. Strategic media planning lies with the different creative agencies ... , Peter Buchanan, the executive in charge of the regional press, Karen Pearce, and the chief executive ...
of regional press than a year ago, according to research from the Communications Clinic. The increase
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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