02 Sep 2008
It's all too easy to sneer at the local press, with preconceptions of parochial stories of village...Unfortunately, and despite the efforts of the Newspaper Society, it's
difficult to make the regional press sexy or cool. While judging some awards for the Newspaper Society's Advertising and
Digital Awards, I was impressed to see just how dynamic and vibrant the
regional press actually is ...
01 Feb 1996
| by RUTH NICHOLAS
the regional press, with a hard-hitting attempt to
convince advertisers and agencies of their benefits. Ruth...the regional press, with a hard-hitting attempt to
convince advertisers and agencies of their benefits. Ruth ...
and revitalise the regional press. The Newspaper Society s new
marketing director has been charged ...
with the times. The very phrase
regional press conjures up images of the Lower Bigglesthwaite Bugler ...
02 Sep 2004
Regional press ABCs for the six months to June revealed further growth in the paid-for weeklies
04 Mar 2004
The latest ABCs for the regional press show that more than half of all weekly titles have increased
27 Jul 2005
| by James Quilter
across Europe. Smart's marketing strategy will now focus on low-cost regional press ads
and promotional ...
it would not be affected by
the shift in emphasis to regional marketing. Smart is also simplifying its ...
16 Jun 2004
The Advertising Association has reported that regional press out-performed the advertising market
06 Mar 2003
| by Raymond Snoddy, media editor of The Times
Better late than never for the local and regional press. After all, it has only been 12 years or so...as close as research ever can to proving that advertising in the local press works and is cost ...
reasonable degree of plausibility that nine out of ten campaigns in the local press work and that brand ...
companies, have decided to spend more on the local press.
In future, London Zoo has decided to put its ...
16 Mar 2000
| by RAYMOND SNODDY, media editor of The Tim
symbols in the regional press. It can only be done through the old
virtues of paying for quality ...
of
hypochondriacs.
The latest regional newspaper circulation figures for the second half of
last year ...
.
But then you look at the top 20 regional evening papers and find that
the only plus figure is beside the 20th ...
11 Dec 2003
The Newspaper Society and NOP have revealed that UK business people believe the regional press
25 Apr 2002
| by ALASTAIR RAY
planners that regional press has a role to play in their
campaigns. There are a lot of people that do not understand regional press. They
do not know it, so therefore it's a bit taboo, he says. With advertising ...
focused work, says Zenith's Richards. Agency views The regional press also needs to improve its perception ...
to remove filters
