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The Joint Industry Committee for Regional Press Research has boosted regional press planning...target audiences used for most advertising campaigns within the regional press. Welcoming the move Adam ... and should make the regional press a lot more accessible to clients." Les Middleton, Associate Director, MediaCom Accent added "[It allows] me to show clients accurately what the regional press can add ...
of their client, to put undue emphasis upon their use of regional press. Please carry on the good work. As a ... strange sales policy for the regional press as a whole to penalise some of its most important clients ... advertising. They should be trying to counter some of the obstacles to choosing regional press as a medium ...
The shortlist of entries has been released for this year's Regional Press Awards, which will be hosted by Channel 4's Jon Snow on Friday. The flagship prize, Regional Newspaper of the Year ... , Press Gazette Regional Press Awards, on 020 8565 3056. ...
NSQ Scheme for regional press...NSQ: regional training The regional press is working to give itself an edge over ... the regional press share of existing business and ultimately influence the planners and strategists who can ... and how regional press sales forces should seek to compete with or complement other media. More than 40 ...
The Newspaper Society, the industry body for the regional press, has launched the second stage of a...will be used by newspapers to promote the effectiveness of the regional press and their related online ... sectors. The NS hopes the second stage of the project will give local and regional newspapers ...
Consolidation boosts regional press figures...Consolidation in the regional press has led to increased profits according to a Mintel report. Investment in printing equipment has enabled publishers to modernise regional papers offering more supplement ... also benefit the bottom line." Mintel claims the regional newspaper industry is in a strong position ...
Regional press see dailies decline.... However the regional press has managed to increase its percentage of actively-purchased sales to 99 ... of newspaper and consumer magazines, said: "The regional newspaper sector's strategy continues to reach a new ... and agency buyers the important of the regional newspaper industry, and their commitment to deliver ...
Review of the year - Regional Press...by Competition Minister Melanie Johnston. Sustained by local advertisers, the regional press sector did ... McCormack: resigned as Amra's chief executive Who is going to buy Regional Independent Media prompted the most speculation this year, with the Guardian Media Group, Johnston Press ...
Regional press consolidation: the major players...into the regional press in the US. Newsquest executive chairman Jim Brown says both moves are evidence ... of regional publishers. TrinityMirror has walked away from the bidding, but Gannett and Johnston Press ... There has been a series of consolidations among the major regional publishers during the past year ...
into advertising effectiveness in the regional press during the first quarter of 2006....The study will assess the impact of the regional press on a number of brands when used as part ... London-based strategic planners and buyers better understand how the regional press can add value to communication campaigns. He said: "It is taking the regional press beyond apparent papers. There are other ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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