RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
an advertiser s campaign idea that may comprise content creation, social media, retail and other platforms ...
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Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... retail offering. But he claimed he was not in on any secrets. "If you know Apple like I do, as a ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships...the noughts and ones on the screen, trying to decipher what it all means? I think retailers are doing ... new world it can help create. Retailers are surrounded by data, most of it their own and most ... retailers have right now. WalMart currently processes one million transactions every hour. And Sainsbury ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... to smart and successful brands whatever sectors they operate in. Be it cars, luxury, retail or FMCG ... with different approaches to the retail environment, using their physical locations as showrooms, laid out ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after ... financial year while underlying profit before tax was down to 705.9m from 714.3m. The retailer ... s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
difficult sector indeed. We ve also got oil, which has had its troubles, and retail, where lots of retailers ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
the event, including Toyota, Pepsi, Disney and US electronics retailer, Best Buy, to make their Super Bowl ...
Jagermeister
22 May 2012
, by retail sales value, ahead of big name spirits such as Baileys and Jim Beam. Today, about 80% of total ...
Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
shift in strategy by the high-street book retailer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
