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Campaigns: Retail - Netto overcomes 'discount' image

Campaign: Netto - Tackling the stigma Client: Netto PR team: Public PR Timescale: August 2007 to August 2008 Budget: Undisclosed, but estimated at around £50,000 The discount supermarket Netto's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked...

High street retailers Insider's Guide: Who's who in the retail PR wars

With the British Retail Consortium reporting this week that UK retail sales saw their first monthly...Faulkner - Press officer, branches and retail development AGENCIES Rain Communications Fashion, advice ...

London's West End in retail push

Westminster City Council is trying to stem the exodus of West End shoppers to out-of-town retail...Many West End shoppers have switched to retail centres, such as Bluewater in Kent and Lakeside in Essex, because of the congestion charge and anti-social behaviour in Leicester Square, hitting businesses in the area, according to Westminster. Last weekend, the recently formed West End Marketing ...

Dixons reviews comms to fight retail downturn

The review comes as the firm - which operates the PC World, The Link, Currys and Dixons retail chains in the UK - prepares to change its name to DSG International to reflect its overseas ambitions. Director of corporate affairs Kai Boschmann, who joined in February from Burger King, told PRWeek she ...

Contract Publishing: Reach the retail giants

title in the UK, with a circulation of more than 2.2 million. Meanwhile, other retailers, including ... , according to Mintel, there were 52 retail and distribution-type titles operating last year, and the sector ...

STOP PRESS: UK retail shareholders demand communication

FINANCE: UK retail shareholders are demanding more communication from companies, according to a

Cake to launch broadband product for BT Retail arm

BT Retail's consumer division has hired Cake to handle the launch of its latest broadband product....Aimed at residential customers, the product is currently being market tested ahead of an autumn launch. BT Retail consumer PR head Damien Peachey said ... into the satellite and digital TV market. Meanwhile, BT Retail is continuing its hunt for just one agency ...

Roster agencies in scrap for BT Retail PR

LONDON - BT's largest division, BT Retail, is on the hunt for an agency to handle most of its PR...., Band & Brown Communications and Lewis PR. All currently handle PR for BT Retail except Lewis, whose ... . BT Retail head of corporate affairs Peter Willmott said: 'We are looking for one agency to carry out ... to make a decision on which agency that will be.' The pitch process is being handled by BT Retail PR ...

years at H&K, Flic Howard-Allen takes in-house role at retail giant

A year is a long time in high-street retail. At the start of last year, Flic Howard-Allen's new employer Marks 2bn cash-back scheme. A fickle state of affairs indeed. The change in fortune has ... to help any great institution's management off its knees and back into the retail ring. After ...

BT Retail in agencies review to slash costs

BT Retail's newly appointed PR director Jonathan Russell has launched an intensive review ... 12bn in annual revenue, BT Retail is by far the telecom giant's largest division employing 50 ... .' BT Retail has spent the past 12 months reviewing and simplifying its structure under the guidance ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.