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Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Google and retail help seal record ad take for TV

Record viewing figures, big spending retail clients and Google's debut television campaign helped...in 2011 was retail, increasing its investment by 2% year on year, followed by entertainment and leisure ...

Studio gives film simultaneous retail and Facebook release

Lions Gate has become the first film studio to launch a movie to rent on Facebook on the same day it goes on sale in the home entertainment channel.

Gatwick Airport appoints Citizen Brando for Christmas retail campaign

Citizen Brando has been charged with showcasing the airport s retail offering over the peak ... . The news follows the appointment of Spencer Sheen to the newly created role of head of retail, with responsibility for retail, food and beverage, bureaux and media. He joins Gatwick from Marks Spencer where he ...

Retail guru Mary Portas talks about her new venture

Retail guru Mary Portas is putting her reputation on the line and launching her own fashion venture...Portas made her name overhauling the retail industry, teaching shop owners how to create ... : "I've tried my best to make it best retail practice. "And that's not just about customer service ... retailers on the high street are currently battling with sales stagnation, with a tough September expected ...

GMG Radio moves into direct retail with Smooth Radio Dating

the services. A spokeswoman for GMG Radio said the direct retail services will aim to enhance listeners ... new revenue streams and targeted retail offers which will enhance the brand experience for our Smooth ...

Former BT Retail comms boss Zoë Arden joins MSLGroup to head CSR arm

Arden was formerly director of comms and CSR at BT Retail. She left BT Retail in 2008 to set-up her own specialist CSR consultancy Connected Comms. She will work across MSLGroup companies MSL London ... in the Community and the Prince s Countryside Fund. While at BT Retail, Arden spearheaded the introduction ...

Online retail spending passes £300bn

UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail...online in March, the strongest figure in years . Total retail sales hit 30.7bn in March, according ...

Retail receives welcome boost in Top 100 Online Brands figures

Recent figures from Interactive Media in Retail Group (IMRG) and Capgemini show that UK consumers ... retailers especially Currys, Comet and John Lewis enjoyed gains across December. The severe weather ... retailers - especially Currys, Comet and John Lewis - enjoyed decent gains too. Recent figures from ...

Fishburn Hedges to boost profile of fashion retail group Aurora

The group that owns high street fashion retailers Karen Millen, Oasis and Warehouse has brought...is not, so we're helping to raise its profile as the retailing success story that it is. 'We ... and how it is becoming a multi-channel retailer.' Morris is leading a team of four, reporting to Jess ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.