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Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail...online in March, the strongest figure in years . Total retail sales hit 30.7bn in March, according ...
Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business, but profits...to beer to mobile phones, then to electricals retailer Dixons, he claims to be a brand specialist who has ... director at the latter, O'Keeffe still has much to do at the 600-store and online retail group, which ... to be a common stopping-off point to show off the more modern Dixons Retail offering. He professes ...
2008, according to Interactive Media Retail Group's latest e-retail sales index. Shoppers spent 4.5bn ... news for the e-retail industry. The fine weather in May, together with the build-up to the World Cup appears to have had a positive impact for e-retailers." Alcohol sales leaped by 23% year on year ...
that will cover all its retail brands.
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...
LONDON - Sony UK has appointed HS&P and Live & Breathe to handle its below-the-line retail...'s consumer retail experience covering TV (BRAVIA and Blu-ray), audio (WALKMAN ), vision, sounds, IT (VAIO ... 2008 TBWA\London was appointed to handle the 4 million ad account for the Sony Centre retail chain ...
spokesperson for Orange said: We are currently reviewing our agency support for retail marketing. We have ... on the retail environment BD-Network also uses press, digital projects, sales promotions and communications tool ...
LONDON - Sony is bolstering its branding agency roster as it looks to improve the retail experience..., but is understood to be concerned that marketing momentum is being lost at its Sony Centre retail outlets. Sony ... to consumers, they are subsequently swayed at the point of purchase to opt for retailers offering cheaper ... agencies to its below-the-line roster to work on retail and point-of-sale projects, both for its Sony ...
LONDON - Microsoft is seeking to open a series of branded retail stores, following in the footsteps...The company said it would be creating a new operation to develop its retail strategy and oversee the development of new Microsoft retail outlets. Microsoft said the purpose of opening these stores is to create ... retailers that stock its products. To run the new operation, the company has appointed David Porter ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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