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Public Sector: Science Museum seeks help to boost retail

its retail offering....The museum is currently looking at PR support for a project brief to begin in the summer and last beyond Christmas. The winning agency, which will also work with the National Railway Museum and National Media Museum to promote their gift items, will report to John Barford, head of retail ...

Non-food boosts retail sector after unseasonably warm March

British retailers have benefited from March's warm weather which led to a jump in non-food retail...Total retail sales were up 3.6% last month (March) compared to March 2011, driven by growth in non ... total retail sales were down 1.9%. Stephen Robertson, director general at the BRC, said: "The early ... to be largely underpinned by food inflation rather than by customers buying more. "The overall retail ...

City & Corporate: Retail property body calls in Redwood

The industry body representing the UK's retail property sector has brought in agency support...-reaching campaigning activity' in what was an 'incredibly important period for UK retail property'. At the time ... when traditional retailers are facing pressure from online shopping, the Government is preparing ... retailer Game announced the closure of 277 UK stores and the loss of 2,100 jobs. ...

Sector Insight: Beauty Retail

so retailers targeting this age demographic will feel the pressure. Male grooming. Male ... ":"//docs.google.com/spreadsheet/pub?hl=en_US Note: excludes spending through salons and duty-free shops Leading retailers' market share of all ... as she was group buyer at the retailer 16 years previously. In the intervening years Fagan worked for DSG ...

Flic Howard-Allen to lead Hill+Knowlton Strategies' retail and leisure arm

Hill+Knowlton Strategies UK has appointed Flic Howard-Allen as managing director of retail..., and most recently led H+K s sustainability division. She also worked as a retail specialist for clients ... am delighted to announce Flic s appointment as MD of H+K s retail and leisure team. Flic has had ... . Her experience, knowledge and insight of the retail sector will ensure the retail and leisure team ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

, launched this week. 'We are not moving away from price messaging completely,' says the retailer's marketing ... -led ads are furniture chains. These retailers have hitherto succeeded in etching the sight of D ... several furniture retailers to pursue more emotive campaigns. The business, owned by private-equity firm ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...devices to access the web while watching TV. For the first time, retail is among the top ... , and that is really driving FMCG and retail spend." He said that because mobile spend was "still quite small ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

director for its UK retail and business banking (RBB) division.

Sector Insight: Food retail

), this is an increase of 5% on 2009. It is estimated food and drink accounts for 76% of all food retailers sales ... the market for the main weekly shop to such an extent that it will be very difficult for any other retailer ... in 2011, or about 5% of food retailers sales. Price. Whether it s Asda s promise to be 10% cheaper ...

Google and retail help seal record ad take for TV

Record viewing figures, big spending retail clients and Google's debut television campaign helped...in 2011 was retail, increasing its investment by 2% year on year, followed by entertainment and leisure ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.