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Hotline: Mercedes-Benz Retail Group appoints RSM

Mercedes-Benz Retail Group, the largest official retailer of Mercedes cars in the UK, has appointed

Media Awards 2010: Best Retail and Home Shopping Campaign

WINNER Title: A Social Success Duration period: February 2010-ongoing Media agency: Arena Quantum Media director: Dan Clays Account directors/media planners: Laura Langthorne, William Bonaddio Creative agency: n/s Creative director: n/s Account directors: Laura Langthorne, William Bonaddio Account...

GETTING INTO THE RETAIL GROOVE

distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ... performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...

Orange appoints Iris to retail marketing account

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

Agencies line up for Shell pan-Euro retail and POS task

LONDON - Shell is holding a pitch for its European retail and point-of-sale account..... The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell ... -the-line retail activity and JWT for advertising. MediaCom handles Shell's media planning and buying account. ...

Sony hands retail marketing account to HS&P and Live and Breathe

LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...

RBS moves £15 million retail ad account into M&C Saatchi

LONDON - RBS has shifted its £15 million retail ad account back into M&C Saatchi just six months

McCann Erickson Birmingham scoops £30 million GM retail

its £30 million retailer marketing account for Vauxhall, Saab and Chevrolet....tactical and retailer communications activity for the three brands, as well as coordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants. The review process was overseen by Richard Hughes, the head of retail marketing at General Motors. Hughes said: "With a host ...

The Week: People news - Page plans new retail chain

Tony Page, the former Woolworths executive director, is planning to launch a new chain of retail

Campaign Media Awards 2008: Best Retail and Home Shopping Campaign

WINNER Title: Divided By H M Media agency: Universal McCann Media director: Beth Handyside Media planner: Sophia Durrani Client: H M Brand: Divided Marketing director: Ulrika Miller Media/brand managers: Fiona McElwain, Dezi Solomon H&M chose London's bohemian shopping Mecca Camden to open...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.