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Orange appoints Iris to retail marketing account

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

Sony hands retail marketing account to HS&P and Live and Breathe

LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...

TBWA\Manchester nets BP Retail role

BP has appointed TBWA\Manchester to the £3 million direct marketing account for its BP Retail...'s portfolio of retail brands, BP Connect, Wild Bean Cafe, M&S Simply Food and BP's Nectar loyalty scheme ... will be to develop a campaign promoting BP's retail environment. The incumbent agency is Orckid. BP has also previ ... Advertising, is unaffected. Karen Pemberton, the UK marketing communications manager at BP Retail, said: "We ...

Campaign Direct Awards 2007: Best Retail and Home Shopping Campaign

WINNER Project: Vive La Difference - Autumn/Winter Campaign Agency: WDMP Communications Creative director: Graham Pugh Art director: Susan Mansfield Copywriter: Donna Williams Account director: Sarah Birch Client: Habitat Habitat wanted to reclaim its ground as a retailer with great design ...

Campaign Direct Awards 2006: Best Retail and Home Shopping Campaign

SILVER AWARD Project: Winback Mailing Agency: EHS Brann Creative director: Nigel Clifton Art director: Nigel Clifton Copywriter: Till Number 4 Account director: David Macmillan Account manager: Natalie Hutton Client: Tesco Stores Client brand: Tesco Clubcard Clubcard director: Andrew Mann Also won:...

Craik Jones loses NatWest retail role

Craik Jones Watson Mitchell Voelkel has lost its place on NatWest's retail banking roster following...The move is part of an overhaul of NatWest's DM agency arrangements aimed at achieving greater efficiency in response rates and value. The changes saw Tequila\ Manchester replaced by Lida on the retail ... to decide whether to award the retail account to an existing roster agency or look outside the roster ...

Campaign Direct Awards 2005: Best Retail and Home Shopping Campaign

BT Retail reviews £4m direct arrangements

LONDON - BT Retail is holding a review of its business-to-business direct marketing agency activity....uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... alongside St Luke’s and Abbott Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail ...

HOTLINE: HH&S merges with Retail Marketing Partnership

HH S, the direct marketing agency, has merged with Retail Marketing Partnership. HH S founders

PERSPECTIVE: BBH brings Limbo on board to try to crack retail briefs

for serious retail accounts (Selfridges and Wallis notwithstanding). After all, competitors have ... the ability to do the kind of top to bottom dirty work that retail clients require. I ll bet some ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.