Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...
ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking...Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties ... handles the retail business, and CHI Partners, which is tasked with its in-branch creative work. M C ...
The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...
Proximity has retained the Shell European retail and point-of-sale account following a competitive...The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The five-year contract covers 19 markets including UK, France and Poland. Proximity won the account in 2003 after a seven-way pitch involving Iris, Triangle, Tullo ...
JWT is rolling out a new retail offering called JWT High Street, and has hired Will Lever...Launching next week, JWT High Street will aim to provide brands with a better understanding of consumer behaviour in the retail sector, producing in-store activity ranging from store and packaging design to point-of-sale material and retail marketing communications. Lever will be responsible ...
distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ... performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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