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St Luke's and The Nest net BAA Retail

01 Apr 2005

The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity. The aim is to build on the current success of BAA's retail ... , and the effects of the weak dollar for US travellers. Retail sales account for one-third of BAA's revenue. St ...

The World: Santiago - Initiative scoops Cencosud retail business

28 Jan 2005

Initiative's Chilean office has won the media account for Cencosud, the largest retail

Media Awards 2004: The Sun and News of the World Award - Best Retail and Home Shopping Campaign

26 Nov 2004

WINNER Title: H M Media agency: Universal McCann Media director: Judith Plastow Account director: Phillipa Blitz Marketing director: Ulrika Brunnberg Client: H M Brand/product: H M Divided range Media/brand manager: Fiona McElwain Fifties rockers were the fashion inspiration of the...

Outdoor/Ambient: Rethinking retail

23 Jul 2004

Are ad agencies geared up to deal with the coming phenomenon of retail digital media, Bhavna Mistry...opportunities thrown up by digital retail media, will the in-store TV brief go to ad agencies, or DM and sales ... , it opened a US office. Whetham is unequivocal: "Content is key." Eric Siereveld, the director of retail ... -of-purchase channels. Meanwhile, the work is being eyed by DM and sales promotion shops, who view digital retail ...

Media: Spotlight - Asda leads charge as retail media comes of age

02 Jul 2004 | by Alasdair Reid

There's nothing particularly new about the retail channel - in theory, at least. In practice ... that it adds up to a serious media opportunity. Time was, of course, when retail platforms weren't really filed under the media heading. But slowly and surely, the supermarket retailers have started to realise ...

HOTLINE: John Jaggard of Grey Retail has died

05 Mar 2004

John Jaggard, the group managing director of Grey Retail, has died aged 59 after a heart attack. A

WORLD: MEDIA ANALYSIS - Press and retail benefit from relaxation of French ad rules

13 Feb 2004 | by Mark Tungate

eccentric restrictions tumble one by one. From January 2004, the press and retail chains were allowed ... .) Retailers are still only permitted to advertise on cable and satellite, and will have to wait until 2007 ... , retailers are limited to France's 80 or so cable and satellite channels, which between them reach only 25 ...

CAMPAIGN MEDIA AWARDS 2003: The News Group Newspapers Award - Best Retail and Home Shopping

28 Nov 2003

WINNER Title: Launch and Rollout Media agency: BrandConnection Media director: Adam Clark Account manager: Sarah Hazlehurst Creative agency: Heresy Creative director: Shaun Mcilrath Account director: Emily Fox Account planner: Roger McKerr Client: Ocado Brand/product: Ocado Marketing director (head...

Homestyle appoints CheethamBellJWT to retail branding brief

14 Nov 2003

agency to handle creative work on its Rosebys and Fabric Warehouse retail brands.

HOTLINE: Agencies to pitch for Eurotunnel retail areas

26 Sep 2003

Agencies are being lined up to pitch for the task of driving more customers into the retail areas

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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