The brief comes as Starbucks bolsters its 18-year relationship with Kraft Foods in the US. This includes firming up a contract to distribute its coffee products to retailers across the UK and Canada. DraftFCB is believed to have won the brief through its place on the Kraft Foods roster in the US ...
-op retail account, which was previously split between the two pitching agencies - Partners BDDH handled the Co-operative Wholesale Society and Duckworth Finn the Co-operative Retail Society. New work ... between Partners BDDH and New PHD, has won the media strategy for the pounds 10 million Co-op retail ...
The Abbott Mead Vickers group is understood to be in takeover talks with Clark s business two months ago.
Agencies selling to Eric Nicoli, chief executive of United Biscuits, are preaching to the converted. For Nicoli landed the top job at the pounds 1.2 billion branded foods empire that is home to McVitie s, Penguin and Hula Hoops via the marketing route. He knows the ad business, likes it, believes it...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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