28 May 2010
| by Jamie Davies and Ben Curwin, Mood Media
distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ...
performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...
21 Aug 2009
| by Matt Williams
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ...
will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...
25 Aug 2006
many observers to predict that retailers
will become powerful media owners. With 27 per cent of British ...
with other in-store activity. This doesn't mean Tesco TV is dead, but it does show that the retail
giant ...
. All of which prompts the question of whether retail media is the buzz
area many had predicted, or has ...
28 Apr 2006
SILVER AWARD
Title: Long List
Agency: Miles Calcraft Briginshaw Duffy
Client: Blacks Leisure Group
Creative directors: Paul Briginshaw, Malcolm Duffy
Art director: Emer Stamp
Writer: Ben Tollett
Typographer: Kylie McLean
COMMENDED
Title: Cow
Agency: Miles Calcraft Briginshaw Duffy
Client: Blacks Leisure...
03 Mar 2006
The Emap Consumer Media title POP is launching a retail outlet in association with Selfridges. POP
02 Dec 2005
The IPC Media title NME is launching its first retail CD release. The double CD is called
23 Jul 2004
Are ad agencies geared up to deal with the coming phenomenon of retail digital media, Bhavna Mistry...opportunities thrown up by digital retail media, will the in-store TV brief go to ad agencies, or DM and sales ...
, it opened a US office. Whetham is unequivocal: "Content is key."
Eric Siereveld, the director of retail ...
-of-purchase channels. Meanwhile, the work is being eyed by DM and sales promotion shops, who view digital retail ...
13 Feb 2004
| by Mark Tungate
eccentric restrictions tumble one by one. From January 2004, the press and retail chains were allowed ...
.) Retailers are still only permitted to advertise on cable and satellite, and will have to wait until 2007 ...
, retailers are limited to France's 80 or so cable and satellite channels, which between them reach only 25 ...
29 Nov 2002
Starcom Motive wanted to establish McDonald's breakfast as part of the regular breakfast routine to raise awareness and sales of the fast food chain's breakfast menu.
07 Sep 2001
Six Continents Retail - formerly the Bass group - has chosen
Publicis to handle the creative assignment on its 1 million Toby
Carvery business. The account was previously with McCann-Erickson
Manchester. Advertising for the chain will complement the accounts for
Harvester restaurants and Vintage ...
to remove filters
