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Sony hands retail marketing account to HS&P and Live and Breathe

21 Aug 2009 | by Matt Williams

LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...

Hotline: Nokia moves retail marketing account into RMG

14 Mar 2008

Nokia is moving its retail marketing account out of Haygarth Group and into RMG as part

REVIEW: Agencies shortlisted for Vodafone retail pitch

24 Jan 2003

for the Vodafone retail pitch. The review involves the point-of-sale, in-store marketing and brochures in its own

BT Retail reviews £4m direct arrangements

13 Jan 2003 | by Ian Darby,

LONDON - BT Retail is holding a review of its business-to-business direct marketing agency activity....uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... alongside St Luke’s and Abbott Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail ...

BT Retail reviews £4m direct arrangements

10 Jan 2003 | by IAN DARBY

BT Retail is holding a review of its business-to-business direct marketing agency activity..... It currently uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail ... Mead Vickers BBDO. Sue Hunt, the head of direct marketing for BT Retail, was unavailable for comment. ...

REVIEW: BT Retail seeks third advertising agency

20 Sep 2002

BT Retail is seeking a third advertising agency to stimulate fresh thinking in its creative

Time Computers shortlists agencies for new retail chain

26 Apr 2002 | by JOHN TYLEE

Five agencies have been lined up to contest the £5 million launch of a new computer retailing...of its extensive retail experience gained in handling the Morrisons supermarket chain. Time is said to be eager to promote its new retail operation with a national TV campaign. However, its £5 million budget ...

WCRS wins £6m Vodafone retail business without pitch

21 Sep 2001 | by JENNY WATTS

Vodafone has handed WCRS its 6 million retail business in a move that consolidates ... competitive pitch. Bates UK was the incumbent on the retail business, while BMP DDB lost the lion's share of the Vodafone account in February. WCRS's task for Vodafone retail is expected to involve repositioning ...

CAMPAIGN-I: Dixons deal brings online game brand into the retail arena

18 Aug 2000 | by FRANCESCA NEWLAND

Dixons has taken a 12.5 per cent stake in Gameplay, the online gaming brand, which is worth pounds 14.7 million. The portal is already available on the web, most of the digital TV platforms and WAP. All seven of Dixons high-street games retailers, called @jakarta, will be rebranded ...

Clark & Taylor joins BT roster agencies with retail account

07 Aug 1998 | by ALI QASSIM

Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops....Clark s agency roster with a brief to handle the pounds 3.5 million relaunch of its retail shops. Simon Clark, the agency s chief executive, referred all inquiries to BT which was unable to comment as Campaign went to press. But industry sources say the agency has been given the nod after ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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