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Arcadia starts £4m media agency contest

24 May 2012 | by Maisie McCabe

Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning

Pitch update

10 May 2012

Our retail spies inform us that Karmarama and TBWA Group have made it on to the longlist for Tesco

Hotline: Made.com appoints Albion London

04 May 2012

Made.com, the upmarket online furniture retailer, has appointed Albion London to handle its

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Hotline: Costa Coffee appoints G2 Joshua

10 May 2012

will be responsible for the coffee retailer's marketing activity across India, the Middle East and mainland Europe.

Electrolux appoints DDB Europe to £25m pan-European ad account

04 May 2012 | by Sara Kimberley

on the creative account for its retail business. DDB Europe will now be responsible for creating brand ...

Sara Cremer takes MD role at Redwood

10 May 2012 | by Nick Batten

of retail and business development. Paul Kurzeja and Clare Hersey have been appointed to the roles ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...

Co-op appoints Leo Burnett to £50m ad account

25 May 2012 | by Sara Kimberley

. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

Publicis Chemistry picks up Everything Everywhere brief

17 May 2012 | by Sara Kimberley

with Proximity and Iris on its DM creative and retail creative business respectively. T-Mobile's DM account ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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