distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ... performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...
The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...
JWT is rolling out a new retail offering called JWT High Street, and has hired Will Lever...Launching next week, JWT High Street will aim to provide brands with a better understanding of consumer behaviour in the retail sector, producing in-store activity ranging from store and packaging design to point-of-sale material and retail marketing communications. Lever will be responsible ...
Proximity has retained the Shell European retail and point-of-sale account following a competitive...The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The five-year contract covers 19 markets including UK, France and Poland. Proximity won the account in 2003 after a seven-way pitch involving Iris, Triangle, Tullo ...
WINNER Title: A Social Success Duration period: February 2010-ongoing Media agency: Arena Quantum Media director: Dan Clays Account directors/media planners: Laura Langthorne, William Bonaddio Creative agency: n/s Creative director: n/s Account directors: Laura Langthorne, William Bonaddio Account...
Publisher will pilot magazine in Grazia and via retail partners....free to a selection of Bauer's database of 25- to 44-year-old men and via retail partners including ...
Orange has awarded its UK in-store retail sales promotion and marketing business to Iris after a...The agency will now launch a series of retail marketing and experiential campaigns over the next two years. It will also handle all in-store activity. BD Network was the incumbent on the account. ...
Retail, as its new legal director.
to head a specialist retail division for MediaCom....will focus on bringing in new retail media business to MediaCom, which has yet to replace the 50 million ... is also charged with building on the agency's existing retail business, which includes Specsavers and DFS. Ratcliffe said: "Retail is an obvious growth area for us. This is about building a very strong retail ...
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail...marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along the path to purchase, linking brand strategies, shopper insights and retail opportunities. Fred Bidwell ... and retail marketing services including shopper marketing, retailer relationships, retail sales programs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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