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Two decades of tuning in to commercial radio

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... retail offering. But he claimed he was not in on any secrets. "If you know Apple like I do, as a ...

Adwatch (May 16) Top 20 recall: Bird's Eye

prices. Retailers have cultivated a cycle of promotional dependency that is short-term focussed ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

partnership with Paramount Pictures will see a series of retail promotions, special edition cans and live ...

Quechua 'the finest hotel in the world' by Fred & Farid Paris

A new spot by Fred & Farid promotes a sleeping bag for Quechua, the hiking products retailer.

HTC 'free-fall fashion shoot' by Mother

The TV work will be supported by digital, social media, PR and retail activity. ...

Marketing speaks to British ice-skating champ about her first brand tie-up

The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...

The Range 'spring/summer campaign' by VCCP Blue

VCCP Blue has created a spot for the retailer The Range.

Look What We Found! 'small farmers, big taste' by East

The TV commercial, created by the design and marketing agency East and shot by food photographer and director Charlie Stebbings, focuses on the range's Tees Valley Meatballs. It will be supported by social media activity and retailer promotions. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.