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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

to social media, retailer power and globalisation. The brand managers that populate her team today need ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

-Cola and Google have both crept up two places to secure their position in the top three. British retailer John ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ... pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...

Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

. Consumers and retailers are very good at this, which unfortunately often leaves the brand owner playing ... stocked armoury of tools - ex-factory shipment data, household panel data, retail audit data, brand ...

Why managing your reputation is more vital than ever

19 Sep 2011 | by Keith Glasspoole and Helen Lamb

linked to the appropriate retailer? Response is, simply, assessing whether the communications make ...

Sector Insight: White spirits and RTDs

22 Jun 2011 | by Jane Bainbridge

into localism and provenance trends in the grocery market. The retail price of spirits has risen dramatically ... in RTD development: duty accounts for 46% of the retail price of a bottle of Smirnoff Red, compared ...

Special report on market research: A social insight

18 Mar 2011 | by Mary Cowlett

with unique names, such as the iPad, than, say, the retailer Next or mobile operator Orange. Far more ...

Budget airlines face Which? challenge over card fees

11 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

paying by card should cost the consumer the same amount that it costs the retailer. Companies shouldn ...

Clinton Cards to introduce online card personalisation

14 Oct 2010 | by Ben Bold

The high-street greetings card retailer announced the plans today (14 October) in reporting its full-year financial results, which saw annual pre-tax profits drop 54% to 11m. The retailer said ... are not limited to Clinton Cards' online strategy. The retailer also said that in November, it will install ...

Sector Insight: Sour side to growth

25 Aug 2010 | by Jane Bainbridge

, with liquid white milk accounting for 3bn. Retail pricing structures in the dairy market have been a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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