18 Apr 2012
| by Kerry Bateman
is unsustainable. What then is the answer?
First, we must acknowledge where we re at.
For shoppers and retail ...
24 Jan 2012
| by Martin Ryan, CPM (UK)
Cloud computing presents an array of opportunities for field marketers and retailers to increase...the best possible people and trained them to engage effectively with retail customers, the focus will increasingly be directed toward building communities, both internally and across retail networks.
Cloud ...
for field agents, retail staff and retail groups.
At CPM we are harnessing cloud technology to develop a ...
10 Jan 2012
| by Nicola Clark
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ...
pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...
13 Dec 2011
| by Sarah Shearman
to become the 'Insider Crew' who could give retail staff 'inside knowledge' via a website.
CPM identified ...
-standing client Red Bull. This year it rolled out an independent retailer loyalty scheme to 1700 retailers, and a ...
for the debut of Nintendo's 3DS handheld console, to ensure retail staff were able to demonstrate its 3D ...
09 Nov 2011
| by David Benady
for agents and online portals where brands can see how retailers are treating their products ...
relationships with retailers and is invaluable in resolving problems. Doubts remain that using members ...
-to-face relationships with retailers.
'Technology will improve (our) relationships (with) our field agencies,' she ...
28 Oct 2011
| by Staff
Summit 2010
Logistik with Bauer Live
Mobile
Neon with Windows Phone Retail Events ...
17 Aug 2011
| by Kim Benjamin
digital TV (DTV) recorders in key retailers including Asda, Currys, Comet and John Lewis. Freeview also ...
and directed consumers to retailers in which demonstrators were in place. The agency also handled a prize draw ...
excellent planning and execution across retail and did a great job in promoting and selling the Freeview+ HD ...
16 Jun 2011
| by Suzy Bashford
The idea that retailers' senior management are in touch with the shop floor has long been peddled ...
puffery. 'It's true that in many big, successful retailers, senior management are in and out ...
research on the internet before venturing out,' says Russell Langridge, director of retail agency HRG ...
10 Feb 2011
| by Sara Kimberley
acquisition will enable us to offer services that will help our customers to drive sales in the retail ...
18 Jan 2011
| by Martin Ryan
putting products on shelves, they are demonstrating, training retail staff and actively selling in ...
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