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to social media, retailer power and globalisation. The brand managers that populate her team today need ...
The campaign encourages consumers to enjoy Thomas Cook's range of holiday destinations at home and abroad. The TV ad, which breaks tonight, will be supported by radio, retail and digital activity. Thomas Cook is launching the campaign in spring, instead of the traditional post-Christmas booking period ...
campaign that includes advertising, retail, online and PR activity. It will also feed into P G's American ...
The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which ... , such as nights out and weddings. The retailer, which launched in 1976, now faces tough competition on the high ...
in advertising and retail marketing to generate sales and donations to support youth sports. P G has already ...
. In the US, for example, Heinz has introduced several products in reduced sizes with a suggested retail price ... pressures, brands need to do more to support their customers. Nick Gray, managing director of retail ...
The 34 job cuts come a month after Richard Jones, Tesco's clothing and home director, resigned to go to rival retailer Dunne and Tesco recorded a 0.5% drop in underlying sales in the UK after a drop in non-food demand, particularly in the electronics and entertainment categories. The drop ...
, the AMV managing partner , says. "We had to prove it, to challenge behaviour and the retail trade, hence ...
omniture. com. Cassandra Faria, Omniture Marketing Adobe Systems * Source: The 2010 Retail ...
The high-street greetings card retailer announced the plans today (14 October) in reporting its full-year financial results, which saw annual pre-tax profits drop 54% to 11m. The retailer said ... are not limited to Clinton Cards' online strategy. The retailer also said that in November, it will install ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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